You Don’t Own Me – How Mattel vs. MGA Entertainment Exposed Barbie’s Dark Side


Orly Lobel, discusses with Kurt Schemers when Carter Bryant, on leave away from his employer Mattel, came up with an idea for a competing doll called Bratz that became Mattel’s toughest competition in the market and the years of courtroom battles that ensued. Hundreds of millions of dollars were spent in the legal battle; find out if there was a winner.