Orly Lobel, discusses with Kurt Schemers when Carter Bryant, on leave away from his employer Mattel, came up with an idea for a competing doll called Bratz that became Mattel\u2019s toughest competition in the market and the years of courtroom battles that ensued. Hundreds of millions of dollars were spent in the legal battle; find out if there was a winner.<\/p>\n","protected":false},"excerpt":{"rendered":"
Orly Lobel, discusses with Kurt Schemers when Carter Bryant, on leave away from his employer Mattel, came up with an idea for a competing doll called Bratz that became Mattel\u2019s toughest competition in the market and the years of courtroom battles that ensued. Hundreds of millions of dollars were spent in the legal battle; find […]<\/p>\n","protected":false},"author":3,"featured_media":943,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"footnotes":""},"categories":[2,99],"tags":[163,162,161,164],"class_list":["post-941","post","type-post","status-publish","format-video","has-post-thumbnail","category-featured","category-retail","tag-barbie","tag-dolls","tag-retail","tag-toys","post_format-post-format-video"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t