{"id":1927,"date":"2019-01-06T11:42:08","date_gmt":"2019-01-06T18:42:08","guid":{"rendered":"https:\/\/tradersnation.com\/?p=1927"},"modified":"2019-01-07T10:04:41","modified_gmt":"2019-01-07T17:04:41","slug":"peter-fader-harpooning-the-type-of-client-that-can-maximize-value-to-the-business","status":"publish","type":"post","link":"https:\/\/tradersnation.com\/index.php\/2019\/01\/06\/peter-fader-harpooning-the-type-of-client-that-can-maximize-value-to-the-business\/","title":{"rendered":"Peter Fader: Harpooning the type of client that can maximize value to a business"},"content":{"rendered":"<p>Peter Fader, co-author of, \u201cThe Consumer Centricity Playbook\u201d, updates with Kurt Schemers and Don McKelvey on Traders Nation\u00ae what strategic course businesses should take to maximize the client experience and customer loyalty. But, what\u2019s critical in this process is not to cast a fishing net for as many customers as possible, but, to focus on harpooning the type of client that can maximize value to the business.<\/p>\n<p>Additionally, Fader lays out the tools business owners have available to them to bring in the customer data, make sense of it, and use that information as leverage to garner valuable customers businesses should be going after. For instance, businesses want to know what their \u201cCustomer Lifetime Value\u201d is by determining past purchasing history, how often, how many transaction will the client make, and how much will the customer spend moving ahead.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Peter Fader, co-author of, \u201cThe Consumer Centricity Playbook\u201d, updates with Kurt Schemers and Don McKelvey on Traders Nation\u00ae what strategic course businesses should take to maximize the client experience and customer loyalty. But, what\u2019s critical in this process is not to cast a fishing net for as many customers as possible, but, to focus on [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1930,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"footnotes":""},"categories":[177,99],"tags":[124,161],"class_list":{"0":"post-1927","1":"post","2":"type-post","3":"status-publish","4":"format-video","5":"has-post-thumbnail","7":"category-personal-betterment","8":"category-retail","9":"tag-consumer","10":"tag-retail","11":"post_format-post-format-video"},"aioseo_notices":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/tradersnation.com\/index.php\/wp-json\/wp\/v2\/posts\/1927","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tradersnation.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tradersnation.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tradersnation.com\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/tradersnation.com\/index.php\/wp-json\/wp\/v2\/comments?post=1927"}],"version-history":[{"count":0,"href":"https:\/\/tradersnation.com\/index.php\/wp-json\/wp\/v2\/posts\/1927\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tradersnation.com\/index.php\/wp-json\/wp\/v2\/media\/1930"}],"wp:attachment":[{"href":"https:\/\/tradersnation.com\/index.php\/wp-json\/wp\/v2\/media?parent=1927"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tradersnation.com\/index.php\/wp-json\/wp\/v2\/categories?post=1927"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tradersnation.com\/index.php\/wp-json\/wp\/v2\/tags?post=1927"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}