{"id":1140,"date":"2018-01-21T08:35:31","date_gmt":"2018-01-21T15:35:31","guid":{"rendered":"https:\/\/tradersnation.com\/?p=1140"},"modified":"2018-01-21T08:43:19","modified_gmt":"2018-01-21T15:43:19","slug":"amazon-price-increase-bumps-monthly-prime-subscribers-hard","status":"publish","type":"post","link":"https:\/\/tradersnation.com\/index.php\/2018\/01\/21\/amazon-price-increase-bumps-monthly-prime-subscribers-hard\/","title":{"rendered":"Amazon Price Increase Bumps Monthly Prime Subscribers Hard"},"content":{"rendered":"<p>On Friday, Amazon caught subscribers off-guard by increasing some their Amazon Prime members.<\/p>\n<p>Members that pay for Amazon Prime on a monthly basis saw an increase to $12.99, up from $10.99. This represents an 18% increase. Even college students will experience a price hike, rising from $5.49 to $6.49 per month.<\/p>\n<p>Yearly members don&#8217;t need to worry since the yearly member prices were left unchanged at $99 for regular members, and $49 for students.<\/p>\n<p>Broken down, the yearly membership may offer a greater deal &#8211; but, a member would need to order often to offset the annual membership for the duration of the year. If paid monthly the cost would be $156 versus $99, a $57 difference.<\/p>\n<p>Certainly, some may suggest that Amazon&#8217;s move to the price increase is to nudge monthly members into annual subscribers. By doing so, Amazon would be locking in members for a longer period, and leaving members with the sense of having to use Amazon with their Prime subscription more when considering future purchases.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On Friday, Amazon caught subscribers off-guard by increasing some their Amazon Prime members. Members that pay for Amazon Prime on a monthly basis saw an increase to $12.99, up from $10.99. This represents an 18% increase. Even college students will experience a price hike, rising from $5.49 to $6.49 per month. Yearly members don&#8217;t need [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1143,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[99],"tags":[174,161],"class_list":{"0":"post-1140","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-retail","8":"tag-amazon","9":"tag-retail"},"aioseo_notices":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/tradersnation.com\/index.php\/wp-json\/wp\/v2\/posts\/1140","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tradersnation.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tradersnation.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tradersnation.com\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/tradersnation.com\/index.php\/wp-json\/wp\/v2\/comments?post=1140"}],"version-history":[{"count":0,"href":"https:\/\/tradersnation.com\/index.php\/wp-json\/wp\/v2\/posts\/1140\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tradersnation.com\/index.php\/wp-json\/wp\/v2\/media\/1143"}],"wp:attachment":[{"href":"https:\/\/tradersnation.com\/index.php\/wp-json\/wp\/v2\/media?parent=1140"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tradersnation.com\/index.php\/wp-json\/wp\/v2\/categories?post=1140"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tradersnation.com\/index.php\/wp-json\/wp\/v2\/tags?post=1140"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}